Want to make a mobile eCommerce app that will increase sales, keep customers coming back, and give your business an edge over the competition?
See the best features for e-commerce mobile apps that will help you accomplish these objectives and win over users.
In this article, we go through the key components that people look for in mobile e-commerce apps. You don’t have to include every feature on this long list to succeed with your mobile shopping app, so keep that in mind.
In fact, the best way to start making your mCommerce app is with a Minimum Viable Product (MVP) that only has the app’s most essential parts. By doing this, you can market-test your app and get insightful customer input that will guide the path of your product’s future development.
How can these top m-commerce app features help your business and users?
In general, your mobile commerce app should have features that make the buyer’s journey easier, offer a great user experience (UX), and make sure the buying process is easy and straightforward.
Overall, everything about your mobile shopping app should help you reach its main goals, which are to increase sales, keep customers coming back, and give your business the edge it needs to do well in the market. Read the article defining mobile commerce — what is mCommerce? If you want to learn more about the fundamentals of mobile commerce.
Top Features of a Successful E-commerce Mobile App
1. Simple registration and login
Simplify the registration procedure for your app and make it easier for users to log in by allowing them to use their email addresses, external accounts like Facebook or Google, or a personal passcode. A greater conversion rate and sales volume result from easier access.
User advantages: Users don’t need to enter a lot of information to use the app. With such an easy way to get in, a mobile web store is much more accessible.
2. Simple product sorting and filtering
You must add useful sorting and filtering tools if you sell a vast selection of goods. By making it easy for customers to find the product they want, you can increase sales and give them a great experience. As a consequence, people will become more loyal to your company.
User experience: Users gain from this feature because they don’t have to browse your whole selection in order to find the products they’re looking for.
3. Complete product details
It could appear redundant to include extensive, in-depth product descriptions in e-Commerce mobile apps. After all, aren’t the item images what users are really interested in seeing? Who, in any case, has the time to read long lines of text on a smartphone? Regardless of the device, product descriptions are very important. You may lower the likelihood of product returns, reckless purchases, and customer unhappiness by giving customers thorough product information.
User advantages: People who are interested in purchasing a product can look up information about it, including the kind, size, weight, color, material, and warranty. They have access to all the information they require in a single location.
4. A collection of products
Without a proper product gallery that has at least a few images of the item, a product page is lacking. Some buyers are hesitant to make an online purchase since they can’t evaluate the item like they could at a conventional, brick-and-mortar store. You can effectively solve this problem by including numerous item photos that display the object from various perspectives and within various circumstances.
5. Using augmented reality to present your products
With augmented reality, you can show your goods to buyers in a genuine setting. Examine how Sephora and IKEA are executing this.
Users get so much from this amazing virtual try-before-you-buy experience. Any reservations consumers previously had regarding online shopping won’t be a problem anymore. Customers are forced to make deliberate decisions through actual experimental interactions.
6. Shopping basket
A shopping cart is one of the top features of mobile commerce apps. Any online store should have this feature, and mobile shopping applications are no exception. You may improve the user experience and provide customers with the options they want while making purchases by adding a shopping cart to your website. The success of your mobile commerce app will depend on how well you can make it fit the needs and preferences of your users.
A shopping cart is helpful for the customer because it lets them finish their purchase in several steps at their own pace. For instance, a consumer can simply add a product to their shopping basket and return to it later if they decide against checking out right away. Customers can save time by avoiding the need to add items to the shopping basket again.
7. Delivery choices
Customers will have a better experience with your e-commerce mobile app if you provide them with a variety of shipping options and make it simple for them to enter the shipping address.
User benefits: This feature tells the user what shipping options are available (a must-have), as well as how much they cost and when they should arrive (nice-to-haves).
Note: If you choose to create an MVP for your app, you can start with the straightforward option of placing an order for delivery to one of your physical stores. You can expand on this feature and add more options with each iteration as your product starts to gain traction.
8. Order overview
Before sending customers to the screen where they can pay, many online stores give them a short-order summary. By giving customers access to an order summary they can check before paying, you reduce the possibility of refunds or order errors, which cost time and money to fix and have a bad impact on the user experience.
The user can make sure that their order only has the things they need and nothing else. They will also see the total amount due, which includes the shipping fees they chose in earlier steps.
9. Trustworthy and simple in-app payments
In-app purchases are now a common component of mobile e-commerce apps. You can speed up the checkout process and provide a wonderful user experience by giving the customer a choice of safe payment options.
User benefits: This feature makes it easy and safe for clients to pay for their orders. Payment gateways offer many ways to pay, such as wire transfers, credit card payments, and payments with mobile wallets like Apple Pay, Google Pay, Amazon Pay, PayPal, and Samsung Pay.
10. Adding company information and ordering an invoice
By making it easy for your customers to fill out their business information and get an invoice, you’ll be meeting the needs of a certain group, which will increase customer loyalty and give them the best checkout experience possible.
User advantages: Users can easily order an invoice and enter company information.
11. Returns and monitoring the status of returns
Online shopping can be hard, and sometimes people get things that aren’t what they expected or that are wrong in some way (for example, the wrong size or colour). Because of this, creating an efficient return process is crucial. Customers will be more likely to trust you and your store if you have a clear returns policy and a way to check on the status of returns quickly.
Users gain from this since they no longer worry about making a poor decision because they are aware that returning items is simple.
12. Verifying the status of shipments
Another useful feature that many online stores offer is the ability to quickly check on the shipping status of items bought from the store. By giving customers this option, you make your store more open and improve the quality of your interactions with them after they make a purchase.
Users gain from this feature since it makes it easier to predict when and how long products ordered from an online retailer will take to arrive.
13. The amount of items people are viewing or have removed from the list
Products are typically listed at online retailers with a wide selection. Designing your offer so that it is clear how many items each list has and where a consumer is in their browsing is a solid design technique.
Product category pages often feature markers, such as “You have seen 50/200 items,” at the page’s top and bottom. This function is especially helpful for apps that take a long time to load and load items intermittently (such as every 30 items).
Due to loading times, it can be difficult to provide a great user experience in mobile apps. By demonstrating to users that there is something to look forward to, you can reduce the danger of them leaving your offer.
Benefits for users: This feature makes the site easier to use overall and makes it easier for customers to know right away how much of the store’s inventory they haven’t looked at yet.
14. Verifying an item’s accessibility in particular areas
A mobile commerce app’s ability to check an item’s availability in a certain area is another crucial feature. This feature can be helpful if you have brick-and-mortar stores in different parts of the country, but your online store serves the whole country. The purchasing procedure is streamlined by this feature.
Users can benefit from the geolocation feature because it lets them find the closest store where they can pick up the item in person or by mail.
15. Reminder of item availability
Customers can use this option at many online retailers to be notified when the item they want to purchase is back in stock.
One benefit for the consumer is how quickly they can set a reminder to buy something for which they are willing to wait.
16. Wish List
A wishlist is one of the most crucial components of mobile commerce apps. Many people who shop online are used to adding items to wishlists as they look through their favorite online stores. Your app ought to adapt that experience for mobile devices.
Customers can benefit from this function by marking the products they like without adding them to their shopping baskets.
17. Personalized item feeds and product suggestions
Many online stores use complex algorithms to show customers the most relevant product offers while they are shopping or after they have made a purchase.
Benefits to the user: Customers looking for more items can take advantage of these well-informed recommendations to access the goods that suit their preferences and make a purchase right away.
Personalized content can help you reach a wider audience and get people more interested in your brand, which will increase customer loyalty and boost conversion rates in the long run. It’s one of many benefits of mobile commerce for companies.
18. Available memberships
Today, a lot of online retailers provide VIP memberships and exclusive access to merchandise. Creating a membership program is the best way to strengthen your relationship with clients and make them more loyal to your brand.
Benefits to the user include unique discounts, early access to promotions for members only, and other perks for customers that join your business.
19. Loyalty initiatives
A lot of online shops let their customers earn points when they use a special app to shop, which they can then trade for discounts. It makes sense to encourage loyalty through a unique mobile commerce app. You can also use the app to give customers discount codes, which will make them more likely to download the app and use it in your stores.
Customers can save a lot of money by downloading an app to their phones and using it every time they shop at a store that is part of the program enhancing the frequently
20. Special offers and sales
Sales and promotions in mobile shopping applications are just as successful as they are in physical stores. If clients want to be informed about upcoming events, it is simple to do so. The addition of this feature improves the user experience and helps your business make more money because people will use it more. Please be aware that advanced analytics programs let you divide your target market into specific groups and customize your alerts so that you can send the most profitable products to the most interested buyers at the best times. reminding clients to make purchases.
Customers can find out as soon as possible about deals or discounts that might interest them.
Please be aware that advanced analytics programs let you divide your target market into specific groups and customize your alerts so that you can send the most profitable products to the most interested buyers at the best times.
21. Simple access to client service
The success of a business that does mobile commerce depends on how easy it is for customers to talk to customer service representatives. You can try out different options, like online chat or messaging, phone support, or email support, to see which ones your customers like best.
Customers can quickly get in touch with the business if they have questions about goods, shipping, payments, or anything else.
22. Product evaluations and ratings
Today, sales are primarily driven by other users’ evaluations. They aid in increasing your dependability. Because of this, a large number of online retailers let consumers evaluate products and leave comments about their interactions with them.
User benefits: Users who want to choose the best product on the market should be able to read reviews and opinions from other users.
23. Barcode scanning
This feature is helpful if you want to make a mobile e-commerce app for your brick-and-mortar store that adds a lot of features to make shopping easier for your customers.
One advantage for the customer is that they can look up information about a product by scanning its barcode while they’re out shopping. They won’t have to search for a salesperson or wait in line to find out whether the store carries the product type they’re looking for (for instance, a particular size) or whether they can find it elsewhere.
24. Integration with an online retailer
In order to make shopping online easier, online stores often let customers switch between devices and still have access to their products. This feature, like many others on this list, lets us guess what our clients will want and need so we can make them happier, keep them coming back, and increase sales.
Customers hope to be able to link their online store accounts on their desktops to their mobile apps. In this way, individuals can begin their shopping using a desktop computer and finish it using a mobile device (or vice versa).
25. Customizable content
Personalization is a significant marketing trend in both retail and other industries. Users now have new ways to interact with items and brands thanks to e-commerce mobile apps, which may deliver customized content in a variety of ways. An article that explains how to pick the best product for a particular need, such as “How to pick the greatest outfit for your body type,” is an example of personalized content. You establish yourself as an authority and a pioneer.
The value for the user is that the content is tailored to their specific needs, whether that be to make a purchase, find motivation, expand their knowledge, or find a solution to a problem.
Wrapping Up:
At Ceymox Technologies, the best magento e-commerce development company in India, we are having expertise in developing mobile commerce apps from scratch. Let us know your requirements.
